Atour Lifestyle Holdings Delivers Stellar Q4 Results Amid Market Uncertainty
Beijing, China - March 17, 2026 – Atour Lifestyle Holdings, a leading lifestyle group in China, has reported impressive results for the fourth quarter and full year of 2025, despite market uncertainty. In a recent conference call, the company's Founder, Chairman, and CEO, Mr. Wang Haijun, outlined the key highlights from the quarter.
Amidst sustained global competition, structural shifts in consumption, and accelerating technological transformation, Atour has emerged as a resilient player in China's travel and consumer markets. The company has successfully completed its strategic initiative, Chinese Experience 2,000 Premier Hotels, achieving its scale target of 2,000 Premier Hotels and further strengthening its brand through differentiated product positioning and customer experiences.
Atour's retail business continued to show strong growth momentum, accounting for nearly 40% of the group's total revenue. The company's sleep market leader, Atour Planet, established itself as the preferred choice for consumers, with growing synergy between its hotel and retail businesses. Each business is strengthening the other to further enrich the value proposition of their Chinese Experience.
As the company enters 2026, it faces considerable market uncertainty. However, Mr. Wang emphasized that Atour's strategic direction has never been clearer. The company will continue to create value-added experiences with a personal touch through high-quality products and services. Building on this foundation, Atour has officially launched a new three-year strategic plan, Chinese Experience Brand-Led Excellence.
Under the guidance of their CEO, Mr. Wang, Atour is poised to further reinforce its differentiated experience mode, amplify its strength, pioneer new frontiers, and strengthen its leadership within the industry. The company's brand serves as the anchor of its long-term development and guiding force behind its strategy. By leveraging its brand to connect across scenarios, Atour aims to deepen emotional connections with users and expand its growth path.
In terms of specific performance, Atour reported a RevPAR (Revenue Per Available Room) of RMB 335.7 yuan in the fourth quarter, representing 99.6% of the level in the same period of 2024. The company's occupancy rate reached 98.8%, and its average daily rate stood at 101.5% of their levels in the same period of 2024.
Atour Lifestyle Holdings' Q4 results demonstrate the company's ability to navigate industry cycles and maintain a strong market position despite uncertainty. With a clear strategic direction and a solid track record, Atour is well-positioned for continued growth and success in the years to come.
