E.l.f. Beauty Continues Unprecedented Growth Streak, Surpassing $1 Billion in Global Retail Sales for E.l.f. Cosmetics
e.l.f. Beauty has once again defied industry trends with a remarkable seventh consecutive year of industry-leading results. The company's Q4 2026 fiscal year saw net sales growth of 25%, with adjusted EBITDA increasing by an impressive 13%. This achievement solidifies e.l.f. Beauty as one of only six public consumer companies out of 546 that has grown for 29 straight quarters, averaging at least 20% sales growth per quarter.
The company's strength lies in its portfolio of brands, with four of them surpassing the $200 million mark in retail sales. This is a rare feat, as only 14 cosmetics and skincare brands out of approximately 1,800 tracked by Nielsen have achieved this milestone. The winning combination of value proposition, powerhouse innovation, and disruptive marketing engine has driven the success of e.l.f.'s brands.
e.l.f. Cosmetics, in particular, delivered approximately $1.8 billion in global retail sales this year, with a 115-basis-point increase in U.S. market share – the largest share gain among nearly 1,000 cosmetics brands tracked by Nielsen. This marked e.l.f.'s 29th consecutive quarter of market share gains, representing a 920-basis-point increase over the past seven years.
Another notable success is e.l.f. SKIN, which has risen from being the number 25 mass skincare brand in the U.S. to the number 11 brand, with a 2% share of the mass skin category. Naturium, the clinically effective biocompatible skincare brand acquired by e.l.f. Beauty almost three years ago, delivered nearly $250 million in global retail sales this year, doubling its pre-acquisition levels.
The high-growth beauty brand Rhode, founded by Hailey Bieber and acquired by e.l.f. Beauty last August, has exceeded expectations with over $500 million in global retail sales on an annualized basis in FY 2026, growing net sales over 80% year-over-year. With Rhode's record-breaking launches at Sephora in the U.K., Mecca in Australia and New Zealand, and its strong performance within Sephora's North American stores, there's tremendous opportunity for growth ahead.
e.l.f. Beauty's strategic acquisitions have significantly diversified its business across brands, categories, and supply chain. Non-e.l.f. brand sales increased from 0% to 30% of global consumption over the past three years, while skincare grew from 9% to 23% of global consumption. Manufacturing outside of China also rose from 1% to over 45% of production.
As e.l.f. Beauty looks to its FY 2027 results, it continues to see strength in Rhode and Naturium, with the e.l.f. brand's global consumption moderating from high single digits in FY 2026 to low single digits in the last 12 weeks. This slight slowdown may indicate a brief pause in growth, but given the company's proven track record of innovation and disruption, it remains optimistic about its future prospects.
