Levi Strauss & Company Delivers Strong Q4 Results, Enters 2025 with Momentum
Levi Strauss & Company (LS&Co.) recently reported its fourth-quarter and fiscal year-end results for 2024, showcasing a strong performance that has positioned the company for sustainable and profitable long-term growth. In a conference call on January 29th, LS&Co.'s President and CEO Michelle Gass highlighted the company's progress in achieving its strategic objectives.
The fourth quarter saw net revenues increase by 12% on a reported basis, with organic net revenue growth of 8% excluding noncomparable items such as the exit of Denizen business and footwear, and the impact of foreign exchange headwinds. This acceleration in performance is a testament to LS&Co.'s transformation into a true lifestyle apparel brand.
As part of this transformation, LS&Co. has sharpened its focus on the core Levi's brand by exiting non-core businesses such as Denizen and footwear, while accelerating its direct-to-consumer (DTC) transformation through high single-digit comp growth in 2024. The company has also stabilized wholesale channel trends, driving improvement in performance throughout the year.
One of the key highlights from the quarter was the success of LS&Co.'s breakthrough campaign featuring global icon Beyoncé, which reaffirmed Levi's place at the center of culture and drove demand across the business, particularly among women. The company delivered solid mid-single-digit growth for the Levi's brand in both the U.S. and internationally.
As LS&Co. continues to evolve as a best-in-class omnichannel retailer, its hard pivot towards becoming more agile and responsive to consumer demand will enable it to operate with greater speed and improved responsiveness. This transformation is expected to continue throughout 2025, providing a solid foundation for future growth.
With these strong Q4 results, LS&Co. enters 2025 from a position of strength, well-positioned to capitalize on emerging trends and opportunities in the apparel industry. The company's commitment to innovation, customer centricity, and operational efficiency will undoubtedly drive continued success and growth in the year ahead.
The impact of these strategic initiatives is evident in LS&Co.'s performance throughout 2024, which saw organic net revenue growth of 3%. This solid foundation sets the stage for further expansion and improvement in the coming years. As the company continues to evolve and adapt to changing consumer preferences, its commitment to quality, style, and innovation will remain at the heart of everything it does.
With these strong foundations in place, LS&Co. is poised to continue delivering value to customers, investors, and other stakeholders alike. The company's dedication to driving growth, improving operational efficiency, and enhancing customer experience will undoubtedly drive continued success in 2025 and beyond.
