Traeger Fires Up Earnings, Navigating Tariffs and Setting Sights on 2026
Traeger's fourth quarter and full-year 2025 earnings conference call has left investors buzzing. Despite a sluggish outdoor grilling category backdrop, the company managed to hold market share across fuels, thanks in part to strong consumer response at price points below $1,000.
According to CEO Jeremy Andrus, Traeger's brand strength remains as strong as ever, with community engagement continuing to be a leading indicator of demand. The company's decision to lean into seasonal cooks and ambassador content during the holiday season paid off, with 315,000 connected cooks on Thanksgiving alone - an 11% year-over-year increase.
What's more, Traeger's brand strength is translating into business performance, as revenue came in above guidance at $560 million for the full-year. Adjusted EBITDA landed in the upper half of the range at $70 million, a testament to the company's ability to navigate tariffs and take actions to protect profitability.
One key highlight from the quarter was the launch of Traeger's Woodridge platform, which combines thoughtful innovation like the EZ-Clean Grease & Ash Keg with increased cooking space and approachable price points. This move reflects the company's commitment to meeting consumers where they are, and has been rewarded by strong consumer response.
Looking ahead to 2026, Andrus is confident in Traeger's ability to execute on its strategy and deliver results. With a foundation that includes simplified business operations and a strengthened focus on innovation, the company is well-positioned for long-term success.
The numbers speak for themselves - $560 million in revenue, $70 million in adjusted EBITDA, and a 11% year-over-year increase in connected cooks on Thanksgiving. As Traeger continues to navigate the challenges of the outdoor grilling category, it's clear that this company is firing up its earnings with a renewed focus on innovation and customer engagement.
