United Parks & Resorts Surges Ahead: Q1 2025 Earnings Exceed Expectations
United Parks & Resorts, a leading player in the theme park industry, has reported impressive financial results for the first quarter of 2025. Despite being impacted by the timing of Easter and spring break holidays shifting from the first to the second quarter, the company managed to deliver strong earnings.
The shift in holiday dates resulted in a $5 million increase in expenses during the first quarter of 2025 compared to the same period last year. However, this was offset by a 1.1% increase in per capita spending, which reached a record high and marked the 19th consecutive quarter of growth.
"We are pleased with our Q1 results, despite the timing-related impacts," said Marc Swanson, Chief Executive Officer of United Parks & Resorts. "Our focus on delivering exceptional guest experiences has paid off, as evidenced by the strong increase in per capita spending."
The company also reported an 8.1% increase in April 2025 attendance compared to the same period last year. This trend is expected to continue throughout the year, with 75% of historical attendance and revenue opportunity still ahead as of April 30, 2025.
United Parks & Resorts has made significant investments across its parks and business, including new rides and attractions, popular events, improved in-park venues, and other offerings. These investments are expected to drive increased attendance and total per capita spending throughout the year.
The company's CEO, Marc Swanson, expressed confidence in the company's ability to deliver operational and financial improvements that will lead to meaningful increases in shareholder value. "We have a clear opportunity to drive substantially more attendance and total per capita spending," he said.
One of the most notable new attractions at SeaWorld San Diego is Jewels of the Sea, an immersive aquarium experience featuring multiple galleries and engaging multimedia components. The park has also announced plans to reinvent Journey to Atlanta, a classic coaster that will introduce new storytelling and thrill elements.
The company's 2025 bookings for its Discovery Cove property, group bookings, and international ticket sales are all running ahead of 2024, providing further evidence of the company's continued growth and momentum.
