ADT Sets Sail on Solid Start in 2025: Delivering Unwavering Safety and Innovative Offerings
The first quarter of 2025 has gotten off to a resounding start for ADT, with the company delivering results that are consistent with its expectations and showcasing the resilience of its business model. In a recent conference call, Jim DeVries, Chairman, President and CEO of ADT, reported that the company had ended the quarter with a record recurring monthly revenue balance of $360 million, up 2% from the previous year.
This accomplishment is a testament to the continued strong demand for ADT's innovative offerings and premium customer experience. As DeVries noted, "ADT ended the quarter with a record recurring monthly revenue balance of $360 million, up 2% which benefited from another record in our customer retention with gross attrition at just 12.6%." This demonstrates the company's ability to retain customers and drive growth through its innovative offerings.
Additionally, ADT's total revenue continued to grow, up 7% versus the prior year, a testament to the company's successful execution of its strategy. The company also delivered adjusted earnings per diluted share of $0.21, an increase of 11%, and returned $445 million to ADT shareholders through share repurchases and dividends.
ADT's focus on delivering safety and peace of mind to its residential and small business customers remains at the core of its strategy. The company is centered on three key areas: unrivaled safety, innovative offerings, and a premium best-in-class customer service experience. As DeVries emphasized, "Our focus on unrivaled safety is and will always remain core to who we are and what we do."
One of the highlights of ADT's performance in Q1 2025 has been the successful launch of its new ADT Trusted Neighbor feature. This convenient feature allows customers to grant trusted individuals temporary access to their homes for everyday events like package delivery or more urgent issues like water leaks.
The company's disciplined capital allocation strategy is also paying off, with ADT continuing to optimize economic value creation balanced with new subscriber additions. As DeVries noted, "We are seeing an increasing percentage of our customers select our new ADT+ platform, including substantially all new direct residential customer locations where ADT+ is the most efficient solution to meet customer needs."
Overall, ADT's performance in Q1 2025 has been strong, with the company delivering solid results and showcasing its commitment to delivering safety and peace of mind to its customers. With a focus on innovative offerings and a premium best-in-class customer service experience, ADT is well-positioned for continued growth and success.
