Atour Lifestyle Holdings Stays Ahead of the Curve with Robust Q1 2025 Performance
The first quarter of 2025 has been a complex and volatile period for China's domestic travel market, marked by numerous uncertainties that have presented both challenges and opportunities. Despite these challenges, Atour Lifestyle Holdings has continued to thrive, driven by its commitment to serving people and delivering superior quality, personalized service, and experience-driven consumption.
In a recent conference call, the company's Founder, Chairman, and CEO, Mr. Wang Haijun, outlined the key highlights from the quarter, emphasizing the importance of navigating evolving market dynamics and advancing the strategic initiative of Chinese Experience 2,000 Premier hotels. This initiative not only strengthens the brand awareness and product offerings but also drives the transformation and elevation of the industry's value chain.
One of the notable achievements in Q1 2025 was the company's hotel business, which saw a RevPAR (Revenue Per Available Room) of RMB 304.4, representing 92.8% of its level in the same period of 2024. This performance is a testament to the company's ability to adapt and respond proactively to shifting consumer preferences.
The opening of 121 new hotels in Q1 2025 was another significant milestone, marking a 24.7% year-over-year increase. By the end of the quarter, Atour had a total of 1,727 hotels in operation, representing a 32.6% year-over-year increase. This expansion demonstrates the resilience and scalability of the company's business model.
Atour's hotel brands have also been upgraded to meet the evolving demands of customers. The launch of Atour 3.6 in the upper mid-scale segment has set a new benchmark for premium business travel, offering an in-harmony with nature design philosophy and prioritizing enhanced convenience and comfort through optimized space utilization and upgraded functional design.
The company's commitment to quality and efficiency is evident in its careful screening and evaluation of both new hotel signings and openings. This approach ensures sustainable high-quality growth, even as the company pursues scale expansion.
Mr. Wang Haijun emphasized that Atour remains confident in navigating these evolving market dynamics, driven by a long-term growth philosophy and deep insight into current business travel trends. As the company continues to advance its strategic initiatives, it is clear that Atour Lifestyle Holdings is well-positioned for future success.
