Build-A-Bear Workshop Sees Soft Start to Fiscal 2026 Amidst Broader Market Shifts
St. Louis, MO - May 28, 2026 - Build-A-Bear Workshop, the iconic global retailer of customized toys and experiences, has reported a softer-than-expected start to its fiscal year 2026. In a conference call with investors earlier today, CEO Sharon John acknowledged that the company's first-quarter revenue came in flat compared to the same period last year, despite optimistic expectations.
According to Sharon John, who will step down as CEO on June 11th after 13 years at the helm, the company had anticipated a slower start to fiscal 2026 due to traffic trends through mid-March. However, the actual results fell short of projections, with the quarter's revenue coming in flat year-over-year.
John attributed the softness and variability in sales to a broader macro shift in consumer sentiment, driven by geopolitical concerns and related price increases. "Consumer sentiment data has been mixed but cautious," she noted, citing the impact on demand for Build-A-Bear products and experiences.
In light of this development, J. Christopher Hurt, COO and CEO-elect, emphasized the company's resilience and ability to drive business forward despite market headwinds. As Sharon John passes the torch to Chris Hurt, he expressed confidence in the company's prospects for future growth, stating that "we've established a strong foundation over the past five years of record results." He also highlighted advancements in strategic initiatives such as store openings, learnings from innovative product launches, and positive impacts on business operations.
As Build-A-Bear navigates these challenges, its leadership remains committed to driving growth and innovation. Under Chris Hurt's guidance, the company is poised to build on its success while capitalizing on emerging opportunities in a rapidly changing retail landscape.
The company's focus on delivering memorable experiences for customers of all ages will continue to be a key driver of growth, as Build-A-Bear invests in its brand and product offerings. With a proven track record of operational and financial evolution under Sharon John's leadership, the stage is set for Chris Hurt to lead the company into an exciting new chapter.
