Celsius Holdings Shatters Records with Record-Breaking Revenue and Groundbreaking Acquisition

Celsius Holdings Shatters Records with Record-Breaking Revenue and Groundbreaking Acquisition


Celsius Holdings, Inc. has just released its 2024 Q4 earnings report, and it's a real game-changer. With record-breaking revenue of $1.36 billion, Celsius is making waves in the functional beverage market.

As reported by John Fieldly, Chairman and CEO, "Celsius delivered strong 22% volume growth year-over-year compared to the total energy category, which grew 5%." This remarkable performance shows that despite a challenging year for many CPG sectors, Celsius has managed to disrupt the energy drink category with its innovative products.

The company's ability to innovate and adapt to consumer preferences is evident in the launch of CELSIUS ESSENTIALS, a new line of 16-ounce performance energy drinks. This expansion of their portfolio brought in new consumers who are seeking high-performance and great-tasting zero-sugar functional beverages. In fact, Celsius' total points of distribution increased by 37% year-over-year, ensuring that their products are available in more places to meet the immediate consumption demand.

Another significant milestone is the acquisition of Alani Nu, a leading brand in the U.S. energy drink category. This strategic move solidifies Celsius' position as a leading better-for-you functional lifestyle platform. As Jarrod Langhans, Chief Financial Officer, noted, "We believe our resilience represents a bellwether for our portfolio of brands and the consumer movement towards choosing zero sugar, functional beverage options for their energy needs."

With over 241,000 outlets in the United States where consumers can purchase cold, refreshing Celsius, it's clear that the company is on a mission to make its products easily accessible. The launch of CELSIUS HYDRATION has also opened up new categories and occasions for consumers to enjoy Celsius, further increasing variety and demand.

The impact of Celsius' performance extends beyond their own sales figures. As Fieldly pointed out, "Celsius contributed 30% of all category growth in 2024, continuing to bring in new consumers and increasing consumption." This is a testament to the company's commitment to innovation and its ability to drive growth not only for themselves but also for the health of the category at large.

The recognition of Celsius as the recipient of the 2024 7-Eleven Immediate Consumption Execution Award is another notable achievement. This honor recognizes outstanding suppliers that excel in driving immediate consumption sales through strong merchandising, innovation, and promotional execution that enhance purchasing behavior. It's clear that Celsius is leading the way in the functional beverage market with its innovative products, strategic acquisitions, and commitment to excellence."

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