Deere & Company: Navigating Historic Volatility with Steadfast Commitment to Customers and Innovation
Deere & Company, a stalwart in the agricultural and construction machinery industry, has navigated historic levels of volatility in its second quarter of 2025. Despite the turbulent market backdrop, the company has demonstrated resilience, driven by its core values and commitment to customers.
In a recent conference call, John May, Chairman and Chief Executive Officer, emphasized the importance of prioritizing customer needs amidst uncertainty. "Doing so helps us maintain our focus and resilience, providing a stable foundation that guides our decision-making and actions," he stated. The company's dedication to serving its customers has been unwavering since its inception nearly 200 years ago.
May also highlighted the significance of executing the company's plan, which involves navigating uncertain markets while maintaining investments in value-unlocking products and solutions. This strategy remains at the core of Deere & Company's Smart Industrial approach, a testament to its commitment to innovation and customer productivity.
The company's performance this quarter serves as a powerful example of the benefits that come from prioritizing customers and executing a well-defined plan. Despite facing challenging market conditions, Deere & Company has managed to deliver excellent results, driven by its proactive management of costs, production, inventory, and quality.
One notable aspect of Deere & Company's approach is its unwavering commitment to innovation. As May stated, "A future rooted in innovation began nearly 2 centuries ago in a blacksmith shop in Grand Detour, Illinois." Today, this innovative spirit continues with Smart Industrial, which combines cutting-edge technology with premium hard iron equipment.
Deere & Company's dedication to its U.S. manufacturing heritage is also noteworthy, with nearly 80% of its U.S. sales and 25% of its international sales built in domestic locations. This commitment not only underscores the company's American roots but also serves as a testament to its ongoing investment in local communities.
The company's Smart Industrial strategy has been instrumental in unlocking value through the integration of advanced technology with premium hard iron equipment. As Deere & Company looks to the future, its unwavering commitment to innovation and customer satisfaction is poised to continue driving growth and success in an increasingly dynamic market landscape.
