Domino's Pizza Executing Hungry for MORE Strategy with Strong Q1 2025 Results
Domino's Pizza, the world's leading pizza delivery company, has kicked off its fiscal year 2025 with a resounding success in the first quarter. During a recent conference call, Russell Weiner, CEO of Domino's Pizza, shared his pride and satisfaction with the company's execution of its strategic plan called Hungry for MORE.
According to Weiner, Domino's team effectively executed the Hungry for MORE strategy despite consumer and industry headwinds. The company achieved market share gains across both its U.S. and international businesses in Q1 2025. This sustained market share growth reflects the company's ability to control what's under its control, a key to long-term success.
Weiner highlighted that the Hungry for MORE strategic pillars are working together to drive more sales, more stores, and more profits over the long term. The strategy focuses on three main areas: delivering most delicious food through innovation; driving operational excellence in service delivery; and renowned value to customers.
One of the most notable launches in Q1 2025 was the Stuffed Crust Pizza, a new menu item that has been well-received by customers. The product's success has been tracking to Domino's expectations, with customer satisfaction scores very good and a high mix of orders coming with a Stuffed Crust pizza. Weiner emphasized that launching an innovation like this required operational excellence, citing improvements in service driven by training programs implemented by operators and franchisees over the last couple of years.
Domino's also continued to drive renowned value through national promotions, Domino's rewards, and growing on aggregator platforms. The company has a strong slate of initiatives primed and ready to go for the rest of 2025, aiming to give customers more value in this challenging economic environment. A partnership with DoorDash, the largest aggregator in the U.S., was recently announced, with plans to commence a national launch in May.
Weiner expressed gratitude to Domino's franchisees and operations teams for their continued efforts to achieve operational excellence, which remains a point of difference for the company. With its Hungry for MORE strategy gaining momentum, Domino's is well-positioned to drive more sales, more stores, and more profits over the long term.
