GrabAGun Digital Holdings Fires on All Cylinders as Q4 2025 Earnings Exceed Expectations
GrabAGun Digital Holdings, the leading e-commerce platform for firearms and outdoor enthusiasts, today announced exceptional fourth quarter results that highlighted the strength of its business model and dedication to supporting Americans' Second Amendment rights.
According to the company's Q4 2025 earnings conference call transcript, GrabAGun delivered a 14.1% increase in revenue to $29.6 million, driven by a 19.1% rise in firearm sales, reflecting 11.5% volume growth. This impressive performance significantly outpaced the broader industry, as adjusted NICS background checks were down 4.1% during the same period.
GrabAGun's success can be attributed to its disciplined execution across operations and continued commitment to serving a growing customer base that values constitutional freedoms and lawful access to premium firearms and accessories. Customer lifetime value grew 8% year-over-year, reflecting deep relationships with loyal customers.
The company's focus on mobile engagement has also yielded significant results, with mobile sessions driving a majority of both transactions and revenue in 2025. Mobile accounted for 72% of traffic and 64% of revenue, up 19% and 11% respectively year-over-year. This digital model runs at a structurally lower cost per transaction than traditional retail.
One of the most significant milestones achieved by GrabAGun was the commercial launch of PEW Logistics, its wholly owned white label direct consumer fulfillment platform. Purpose-built for the firearms and outdoor industry, PEW Logistics has been operating on a software-style pricing model with revenue share since its inception. This innovative approach delivers economics that look far more like a scalable software business than a traditional logistics operation.
GrabAGun's partnership with KelTec, a 35-year American manufacturer, marked the first implementation of PEW Logistics. The company has chosen this direct consumer channel to power their sales of the all-new P-3AT, with KelTec's Director of Business Development praising the platform for its efficiency and effectiveness.
GrabAGun Digital Holdings' Q4 2025 earnings have undoubtedly showcased the strength of its business model and commitment to serving a growing customer base. As the company continues to invest in its technology-enabled commerce platform, investors remain optimistic about its future prospects."
