Phoenix New Media Flies High in Q4 2025: Strong Earnings and a Commitment to Quality Journalism
In a recent conference call, Phoenix New Media reported strong earnings for the fourth quarter of 2025, with a focus on enhancing the quality and influence of its core columns and flagship products.
The company's CEO, Mr. Yusheng Sun, highlighted the importance of professional, in-depth, and credible journalism in an environment characterized by information overload and increasingly similar traffic-driven content. Despite intense market competition, Phoenix New Media remained focused on its core strengths and long-term strategy, managing risks prudently and advancing its transformation in a disciplined and steady manner.
One of the key highlights of the quarter was the company's outstanding performance in coverage of major events such as the Maduro incident and the development of U.S.-Iran conflict. Its expert live broadcast on China's Fujian aircraft carrier entering service attracted over 1.8 million views, further solidifying its voice in professional commentary.
Phoenix New Media also continued to focus on social issues, publishing an in-depth report on Regent International in Hangzhou that garnered over 100,000 views and prompted an official government response. The company's original content remained strong, with deeply reported human-centered stories forming a key part of its broader content portfolio.
One episode of its program, The Journey, tells the story of a father who joined an online chat group to reach out to other struggling young people and help them find hope again, garnering 120 million views. Another episode featured ongoing coverage of public figure Cai Lei's battle with ALS, capturing the resilience of human spirit and reaching 145 million views.
Phoenix New Media also strengthened its presence in high-end events through cooperation with platforms such as World Chinese Entrepreneurs Convention. Its Action League charity gala marked its 10th anniversary, receiving coverage from major outlets and bringing together leaders from multiple national level foundations.
The company's CFO, Mr. Edward Lu, noted that the overall market competition remained intense in the first quarter, but Phoenix New Media focused on strengthening its core capabilities and reinforcing its positioning as a mainstream media outlet.
Phoenix New Media's commitment to quality journalism and its focus on long-term strategy are likely to pay off in the future, given the increasing importance of professional, in-depth, and credible journalism in today's information landscape."
