Rumble Inc: A Quarter of Record-Breaking Growth and Strategic Investments
Rumble Inc's Fourth Quarter and Full Year 2024 Earnings Call revealed a quarter of record-breaking growth and strategic investments for the company. During the call, Rumble's Chairman, Founder, and CEO, Chris Pavlovski, highlighted the significant implications of two major events that occurred in the fourth quarter: the U.S. presidential election and the $775 million strategic investment from Tether.
Regarding the U.S. presidential election, Rumble cemented its place in the online media ecosystem by being the top destination for live independent creator election coverage. According to stream charts, Rumble was the go-to platform for Dan Bongino and Steven Crowder's election night coverage, beating out all other platforms and independent creators. This success was rewarded when Chris Pavlovski was invited to the White House briefing room with Press Secretary Karoline Leavitt.
Pavlovski also discussed how Rumble expects the Trump administration's strong stance on free speech to benefit its advertising business in 2025 and 2026. The company plans to reposition, invest, and expand its sales focus to target brands more aggressively due to this change in environment.
The fourth quarter was marked by a series of internal live stream records broken without any hiccups for Rumble Cloud infrastructure. It was also the first full quarter with the company's full revenue suite online, which includes rack, sponsorships, and premium. The results are very promising, and it's now clear to us that we have one of the best monetization engines in the creator economy.
Rumble delivered another revenue record and another consecutive quarter of revenue growth, registering over $30 million in revenue with 68 million MAUs (Monthly Active Users). Importantly, the company's U.S. and Canada MAUs jumped 21% from $43 million in the third quarter to $52 million in the fourth quarter of 2024.
Additionally, Rumble highlighted its success with performance marketing solutions for direct response advertisers, particularly in the precious metals category. Over the last three years, Rumble's audience purchased over $750 million of precious metals through RAC and creator sponsorships, a true testament to the audience the company has.
The call also addressed the Tether investment and its implications for Rumble. The company closed out 2024 with the announcement of a $775 million strategic investment from Tether, which was not just a move to fortify the company's balance sheet but also rooted in commonalities between cryptocurrency and free speech communities.
The CEO highlighted four core impacts on the business due to this investment: accelerated international expansion. The possibilities for Rumble and Tether are vast, with over 400 million international Tether users. With these investments and growth, Rumble is poised to continue its dominance in the online media ecosystem and expand its reach globally.
