Rumble's Pivotal Moment: Leadership in the Independent Creator Space and Election Day Dominance
Rumble Incorporated has marked a significant milestone, solidifying its position as the leader in the independent creator space. The company's Third Quarter 2024 Earnings Call provided insight into their journey, highlighting their commitment to protecting free speech on the internet.
Founded by Chris Pavlovski, Rumble has navigated challenges, including technology partner cancellations, commercial partner cut-offs, and even illegal advertising boycotts. Despite these obstacles, the company remained resolute in its mission to provide a platform for creators to express themselves freely.
In the context of the U.S. presidential election, Rumble's performance was nothing short of remarkable. On November 5-6, the platform set new high marks in various categories, including live streams, concurrent views, consumption, and revenue generated through their advertising center, RAC. Meanwhile, traditional TV networks saw ratings plummet by as much as 50% versus the 2020 election.
This was a telling moment for traditional media and a testament to Rumble's growing influence in the digital landscape. According to Stream's charts, which track live stream metrics, Rumble achieved a 17.8% share of live hours watched in the United States on election day, outperforming YouTube (71.2%) and Twitch (10%). The Rumble app even reached #3 in the Photo and Video category of the Apple App store ahead of YouTube.
Notable individual streams on Rumble included [indiscernible]'s new high for individual stream with over 515,000 concurrent viewers and Steven Crowder's personal best of over 460,000 concurrent viewers. These figures demonstrate the massive audience engagement that Rumble can facilitate.
The company's technical prowess was also showcased through their cloud offering, which is gaining traction among large enterprise customers. The success of Rumble Cloud has proven to be mission-critical, particularly during high-traffic events like election day.
Turning to Q3, Rumble reported strong growth across its core business, with 67 million monthly active users. This milestone signifies the company's transition from a more volatile testing phase to a more scalable and predictable phase. With this progress, Rumble is poised to continue its leadership in the independent creator space.
As Rumble looks to the future, it remains committed to its core mission of protecting free speech on the internet. The company's performance during the U.S. presidential election has solidified its position as a leader in this regard, and its continued growth and innovation are likely to shape the digital landscape for years to come.
The Rumble team's dedication to their craft is clear, and their achievements should be noted by all those interested in the evolution of online platforms and the role they play in shaping our digital world.
